AMITA (The Association of the MIT Alumni)
Proudly Presents
THE OUTSTANDING ALUMNUS AWARD FOR 2009
TO
Shri. B. Sridhar
MIT, Chromepet campus of Anna University, founded in 1949 by Sri. C. Rajam, is a unique Institution with pioneering ventures in unconventional engineering courses like Aeronautical, Automobile, Electronics, Instrumentation and by adding Production, Avionics, Mechatronics, Rubber Technology and Information Technology, MIT has carved a niche for itself.
It is gratifying to know that many illustrious alumni of MIT covered themselves with glory by their outstanding achievements in engineering and technology and won many coveted national and international awards.
In memory of Sri. C. Rajam, during his centenary birth year in 1982, AMITA instituted the scheme of conducting yearly endowment lecture and award of outstanding alumnus. This would be the twenty-fifth Alumnus award.
AMITA has the pleasure of selecting Shri. B. Sridhar of Automobile faculty as the outstanding Alumnus for the year 2009.
Shri. B. Sridhar majored in Physics from St. Joseph’s college of Bangalore and passed out of the Automobile Faculty of MIT in the year 1976 and pursued Industrial Management, Production Technology from IIT Madras and General Management course form HAL Staff College, Bangalore.
Post retirement, Mr. Bhima Rao is active in Broadcasting Engineering Society (I), Bangalore Center for which he was a founder member and secretary during its formative years. Mr. Bhima Rao was the President of Bangalore Chapter of MITAA for three terms and is presently its Patron keeping MITAA BC very active and vibrant. He associated himself during the formation of Parent Chapter of MITAA in 1966 and later he was active in Delhi Chapter. He and the first batch auto alumnus Mr. V. Gopalan, started the USA Chapter on 10.10.10., with its base in New Jersey. Mr. K. V. Bhima Rao now lives in Bangalore.
Shri B. Sridhar started his career as Management Trainee with Bharat Earth Movers Ltd, Bangalore and within a short period of two years achieved the distinction of being identified as the officer with high potential for attaining career growth. He was handpicked by the Chairman and Managing Director of BEML to be member of the Think Tank, assisting him on matters relating to marketing and production, personnel, R&D etc. to be the youngest person for such an assignment in the history of the company.
Moved to the Middle East in 1984 with Saud Bahwan Group as Manager Sales covering various products from Toyota, M.A.N and Komatsu. Achieved very high market share and executed several Multi Million Dollar contracts, Promoted as Marketing Manager in 1990 to establish a new division for LEXUS, the luxury car division of Toyota Motor Corporation.
Elevated to the position of Director a few years ago and is presently in charge of the Lexus Division and Hertz Rent a car Franchise. Having delivered consistent growth and profits over the past 24 years, he achieved his success through bold strategic initiatives, excellent CRM and innovating marketing.
Sridhar is happily married to MS. Mallika for over 25 years and blessed with a son and daughter. He has tremendous interest in technology, reading and he is an avid internet buff.
AMITA takes great pleasure in awarding him Outstanding Alumnus and wish him great success in all his future endeavours.
